Every acquisitions rep in my company is trained on how to handle leads.
Now do they always follow their training?
No, they don’t.
Recently, we almost lost out on a $50k assignment fee because one of our reps failed to follow up properly.
It doesn’t matter how long you trained them in the beginning or how long they’ve been doing it since, any rep can start doing things the wrong way. And if left unchecked, these bad behaviors quickly turn into habits that waste thousands in marketing dollars and cost you hundreds of thousands in lost deals.
Checkout today’s NLREI podcast episode to find out 8 bad habits acquisitions reps develop over time that cost you time and money.